Ana Rita Bessa

Ana Rita started her career at Unilever, in Marketing Research. After three years of experience in fast moving consumer goods, Ana Rita was invited to join a startup company within MediaCapital, a privately owned media group, to launch an Internet Portal. Working in strategic marketing and business development in the first years of internet monetization was a challenge that still renders many lessons.

She then turned her focus on Education and worked at a nonprofit organization, doing consultancy for school principals to better manage their organizations and published a book titled “130 best practices in Portuguese schools”.

Following that, Ana Rita joined LeYa as Business Development Director, leading a project to digitalize educational contents and the classroom experience.

In the following six years, Ana Rita was a Member of the National Portuguese Parliament, co-chairing the Education and Science Committee and a member of the Health and Culture Committees.

In December 2022, Ana Rita was appointed CEO of LeYa, SA and has since then joined the Infinitas Learning Group, following the company’s acquisition.

Ana holds a degree in Economics and an Executive Master of School Management from Universidade Católica Portuguesa. She has also completed the AMP at INSEAD (Fontainebleau).